Branding is one of my favorite projects. It always starts with WHY and the heart of a company’s mission. Mood boards are developed, typefaces lined up, and action words listed. Color palettes bloom while hand-drawn sketches are created. Finally, when clear ideas emerge, they are developed into many iterations for stakeholders to consider.

Delirium Chocolate

Sketch #44
Tissue to wrap gift boxes
Gift boxes
Delirium is an experiment with company naming, branding, and product prototyping, created for a UC Berkeley Extension Professional Graphic Design Certificate program

The company and product idea were inspired by the beautiful colors and delicious flavors of eclairs by Fauchon Paris, plus the desire to have an endless summer, and amazing chocolate flavor experience.

Julian Apple Festival Logo, Poster, Wearables, Postcard

Logo design with hand-crafted typefaces
Julian, CA, Annual Apple Festival Poster
Festival schwag
Postcard promotion distributed at local businesses
Project for UC Berkeley Professional Graphic Design Program

Chipp’s Cookies Logo and Packaging

Logo for prototype business, Chipp’s Cookies
My favorite cookies!
Chipp’s Cookies, Prototype Business Experiment for delivery from a ghost kitchen