Animation

My goal with animation is to make a finished piece that is lively, engaging, and entertaining. Hand-drawn or photographed subjects tell a story and delight the viewer. All of the projects below were designed, photographed, retouched, and edited into animations using After Effects and Photoshop.

Editorial and Social Media Projects

Project requested by Edible East Bay for eBook with Alice Medrich.

Process entirely by me from start to finish: mood board, art direction, set design, prop and product styling, photography with Phase One and Capture One, photography retouching, animation in Photoshop, file output to Gif and MP4

Products used: Snyder’s pretzel sticks, Callebaut Dark Couverture Chocolate, Lindt truffles, Berkeley Bowl dried fruits and nuts.

View the behind the scenes process.

Animating Alice Medrich’s chocolate pretzel basket process for Edible East Bay Magazine took over 150 shots yet the process was conveyed in 13 seconds.
Over 22K views on Instagram!

Quick Pickles

Here is one more project for Edible East Bay. the publisher wanted a project for Quick Pickles to show the beauty and variety for an eBook that is distributed to subscribers and website visitors.

Current project to provide content and visual medium for Edible East Bay Magazine. Over 10K views and counting on Instagram plus promotion of local businesses during our COVID19 challenge.

Social media projects

To illustrate the items left on Trader Joe’s shelves after Covid19 hoarding plus a fun-spirited dessert based on childhood. The title of the dessert is Dirt and Worms and it consists of pudding, oreo cookies, and gummy worms.

Process entirely by me from start to finish: mood board, art direction, set design, prop and product styling, photography with Phase One and Capture One, photography retouching, animation in Photoshop, file output to Gif and MP4

Products used: Trader Joe’s gummy worms and sandwich cookies, home made pudding, paper from Flax, Oakland, props from the Shed in Healdsburg.

One more from Trader Joe’s wonderful candy aisle:

Gummy cake from what is left in Trader Joes during our pandemic COVID19 times.

Birthday Card

For social media

Process: Art direction and complementary RGB color palette, sketch on paper, photograph cake plate, Illustrator vector drawing, animate in After Effects, output to MP4 and Gif.

I imagined that my pastry chef hat was back on and I was creating a raspberry chocolate mousse cake for virtual delivery to a friend on their birthday. Enjoy!

This project is for a website for the private equity company Swander Pace Capital, San Francisco, CA, to make new hero animations for each division of their company. The goal is to replace existing stock photography images with images of the brands in their portfolio. I worked directly with the Principal, Rob Vassel and Marketing Director, Amparo Calderon.

The process from start to finish: mood board, words, brand strategy, art direction, set design with test images, prop and product styling, photography with Phase One and Capture One, photo retouching, animation in Photoshop, file output to Gif and MP4. Output MP4 as optimized for fast website loading with jpeg poster images.

This project illustrates the depth and breadth of the client’s brand portfolio through six different consumer packaged goods divisions.

Here is a screen shot of the “before” website. The company did a great job as a group finding stock images several years ago but now it is time to update the look that shows the depth of their expertise and the highly regarded brands in their portfolio.

The old website was good but the new photographic stop motion graphics created by me bring their expertise to light and build trust with all stakeholders.

Here is an animated mockup of the new website:

Here are the assets, as animated gifs.

Bakery divisions shown here create high-end bakery goods for many institutions. The buttery croissants just came out of the oven and were delicious!
Health and wellness division with playful straws drinking the BRAGG Apple Cider Vinegar Drink that tasted like lemonade made with apples!
Beauty and home and fun running soaps from Gilcrest and Soames
Pet food and hotel products with an animation of the dog food being eaten with glee!
Copackaging for food, capsules, and gummies with the capsule manufacturing segment getting the emphasis here with the layered animation.
Food including ice cream, organic meats and yogurts, pies, and Voortman’s cookies their latest acquisition! The founder wanted to emphasize the organic ice cream that is very delicious and made with only the best ingredients. And who does not love sprinkles?